~ VICTORIA. THE MOST MEXICAN BEER ~

~ IDEA ~

GREGORIO ( GOYO) IS MEXICO OBSESSED. HE WILL DO ANYTHING, LITERALLY ANYTHING TO MAKE PEOPLE BELIEVE HE IS THE AUTHENTIC MEXICAN, ALL FOR A VICTORIA.

~ DAY OF THE DEATH ~

Day of the Death is all about celebrating life in death. As the tradition goes, on November 2nd our dead return to life to do, taste and enjoy all the things they loved to do in their lifetime.

~IDEA~

It is also very traditional to dress up with costumes and make up as “catrin/a”. Gregorio tries to mimic the new Victoria labels (with “catrinas”) in this spot.

( CINEMATOGRAPHS FOR TWITTER )

RUNNING THROUGH THE WORLD CUP